Wednesday, March 23, 2022

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WEEK 9 - SPSS

This session involved an introduction to using SPSS. The presentation included downloading a dataset and creating a visual representation of them usi…

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Wednesday, March 9, 2022

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Week 7 - Mid Semester Presentation

Event: During this session, we were required to show a brief update of our progress to tutors, via a  presentation. Feelings: I was feeling anticipat…

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Wednesday, February 23, 2022

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WEEK 5 - Facebook Analytics

This session was dedicated to learning about Facebook business pages, and the analytics functions. We were informed about the pros and cons of having…

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Sunday, February 20, 2022

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WEEK 4- Creating new Conversions on GA4

Situation: During the class, I was asked to demonstrate how to create a conversion on GA4 in order to help my peers.  Feelings: I was feeling excited …

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Wednesday, February 9, 2022

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WEEK 3 - The Four Pillars of Analytics

This week we differentiated between the four different types of analytics: Descriptive, Diagnostic, Predictive, and Prescriptive. For our assignment,…

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Thursday, February 3, 2022

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Google Digital Garage: Writing For Social Media

Reflecting on last week's class, I believed it would be beneficial for me to find additional recourses to help me in the areas in which I felt le…

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Wednesday, February 2, 2022

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Week 2 - Setting up our Blogs and Micro-sites

Event: Today's session consisted of setting up the Micro-sites and blogs. With some experience of using Blogger, I found it relatively easy to cr…

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Wednesday, January 26, 2022

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Week 1: An Introduction to Digital Marketing and Analytics.

In this session, we were introduced to our colleagues from a variety of backgrounds and disciplines.  We were made aware of the differences between W…

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